Exergaming: Preaching to the Converted

Reaching the "Hard to Reach" through Social Media

Photo by ExergameLab http://exergamelab.org

The concepts of obesity, physical activity and health are globally recognized and linked. Ideas and questions are shared within social media without international boundaries and eagerly expanded or answers suggested. Video gaming is also a global concept, with worldwide release dates for premium games and global communities of online players. Stories around these topics tend to cause a social media "buzz".

Exergaming is an innovative bridge from video gaming to health, that has been demonstrated in almost every country, but exergaming is not intrinsically a social media buzz-category. Why is that? It could be the approach exergaming stories should be shared needs to be different to take into account the relative infancy of the proven exergaming concept.Over recent months I have seen the success and acceptance of exergaming in social media though what was once called "cross-posting".

Cross-posting is a term that was used in bulletin boards and news groups of the old Web 1.0 and involves repeating information in different areas. Given the amount of social media available to be consumed via Facebook, Twitter, LinkedIn and other sources, this practice is useful today in order to reach the intended audience. In fact I intend to "cross-post" this blog post! When a story is posted there is the opportunity for readers to interact for example by "liking" or "retweeting" - a comparative measure for cross posts..

Judging the reaction by the number of "likes and comments" on exergaming cross-posts this year it is apparent that only "preaching to the converted" is working! There are very few reactions to exergaming stories in PE and physical activity forums, but plenty in exergaming circles. The most effective social circle for reaching audience is clearly The Exergame Network. The only other notable forum for exergaming is Games for Health. Both The Exergame Network (TEN) and the Games for Health organization, with its US and European factions and related Games for Health Journal, are global organizations.

There are two conclusions that can be drawn from my recent observations. Firstly, there are simply not enough knowledgeable or passionate individuals in the field of exergaming (at the moment) to sustain a buzz in anything less than a global forum. National and regional scope simply does not reach the tipping point to build momentum. I have seen individuals go it alone, and the only outcome being they fall out of the flock of exergamers!

Lastly I am concluding that approaching exergaming like it has the social kudos of gaming or fitness is the wrong approach. For exergaming "Preaching to the Converted" is all that really works. How should the approach change then? Increase those that are converted! Invite PE and physical activity advocates into The Exergame Network and Games for Health spaces, so they can consume exergaming stories, ask questions and make suggestions is a positive collaboration instead of a skeptical minority.

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Tam Fry on Childhood Obesity at the Interactive Fitness and Exergame Seminar

Consequences of Inactive Life for Children

Last month saw the first seminar from the Interactive Fitness and Exergame Network from LinkedIn at LIW. It goes to show that collaboration on the web can lead to real action, and there's more than enough passionate and dedicated professionals in this group to make something happen.

Although the focus of exergaming may be on video games, the real purpose of exergaming is to improve health. Child Growth Foundation and National Obesity Forum chair, Tam Fry, spoke at this seminar to illustrate the problem and the consequences for children.

Mr Fry warned the delegates that the "Childhood population looking at a very unhealthy and uncertain future" and outlined some of the evidence.

"From the University of Newcastle the figures are just 3 in a 100 children are doing the recommended 1 hour of exercise a day. Only 1 in 5 parents know how much exercise children should be taking. After 10 years of messages we have failed to get though to parents in a understandable way exactly what their children should be doing."

The message that activity is being ingored also leads to dire consequences, as Tam exaplained:

"One third of children not doing enough exercise to the level of risking coronary heart disease, stroke, type II diabetes. The only way back for some children is to cut them open at fit a gastric band. This should always be the third option, but is increasingly becoming the second or even the first option."

Mr Fry offered some explaination as to why the population is in such trouble, with two areas for improvement for government policy.

"Over the last 20 years parks have been sold off, allowed to run down or become total no-go areas. From the National Obesity Forum, we have a clear idea that video games which encourage activity are very important and we're fully behind it. But, to have not then opportunity for people to go out and be active is a pity. Children love to play, you should give them the space, if necessary supervise to a degree."

School PE is seen as very important in providing a front line service against childhood obesity, and it was suggested that PE techers should be on the frontline when it comes to monitoring child weight as well as physical education development. That would only be if there still were PE classes and PE teachers.

"25% of children coming into school going into primary school at the aged 4 are overweight or obese. Perhaps the biggest problem is what is not happening. What is not happening in school is that physical activity has been allowed to disappear."

The talk greatly informed the seminar and put into perspective the importance of what the group is doing and what success in the interactive fitness and exergaming sector means, not in monetary terms, but in human terms.

The majority of the presentations from the group that were included in the seminar can be found at the slideshare event http://www.slideshare.net/event/interactive-fitness-and-exergame-seminar

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How do you rate exergaming?

Active games have a fun element, but that depends on what you call fun.



You may think that all exergames or active games are pretty much the same. You put a disc in your console and off you go, happy, busy, good. Well, it's not quite that simple. There are different types of exergames, and within these types there's quality and disasters.


I like to think this time in exergaming's history has similarities with the great Video Games Crash of the early 80's. I have always approached exergaming from the gaming rather than exercise perspective (which is a minority viewpoint in the fraternity) but time will tell if who has the right end of the stick and who has ... well, the other end.

Back in the 80's the popularity of videogaming went mainstream and floods of really poor quality games that went unsold. The consumers lost confidence and held back on all purchases, bringing the video game industry to it's knees. I don't think exergaming will go through a period as bad as this, but I can foresee similar times ahead.

The most obvious exergaming genre is the fitness "game", the types like Wii Fit, EA SPORTS Active and all the other similar themed titles that replicate exercise via your console. I have my own views from a gamer's perspective that these titles are just too dull to warrant any of my active screen time, but that's the point, some people like them, some don't. Personally I'd take Gamercize and Call of Duty over simulated running round a track any day. However, as fitness themed games go, there's a lot titles in that genre and a lot of variance in quality.

In the fitness game genre, take two examples to prove the point on quality. Both EA SPORTS Active and Jillian Michael's Fitness Ultimatum have somewhere approaching 500 reviews each on Amazon.com, but EA gets well almost 300 five star reviews, while the Ultimatum is given a similar amount of one star reviews. One game will get you fit the other will disappoint and demotivate you. You can see there's two aspects at play here as to if an exergame will work for you:

• Is it the type of game that you're interested in?
• Is the actual title a good game of that genre?

Good questions, but as yet no answers, UNTIL you part with your hard earned cash and take a gamble. We live in a different world of collaboration and information these days from the 80's when word of mouth was the communication method that unseated many poor video games. We should be better at avoiding mistakes.

Communication and collaboration for exergaming is working right now, to try and answers the questions of features, attributes and experience that'll make video game exercise work for you. The collaboration comes from a group of industry experts, researchers, supporters, users and observers from a LinkedIn group that closely resembles an anarchic collective.

In this group we're working on a model for an exergaming rating system - you can see what we have so far on the wiki site that's been put up. We've had a go at rating Wii Sports, Wii Fit and Konami's console DDR for now, just to test the rating system. There's a lot of work going on by good people, donating time and effort freely, so I expect this system will not only be pretty good - but also unbiased and consumer focused.

If you think you can help us with this, from a standpoint of professional or wide personal experience, then jump on the LinkedIn group, maybe even one of the skype calls (next on Saturday 12th @ 5PM ET). Let's not make the same mistakes with exergaming that were made with videogames in the 80s. After all, back then it was a but of fun at stake, with exergaming it's the future health of ourselves and our children.

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